02.
Long-form editorial for sleep and lighting brands - SEO-led, but written to be read. Some of these are ghost-written and were published under a buyer or sleep expert’s byline rather than mine, which is normal practice for SEO authority.
Client: ValueLights
Search-led guide covering driveway, patio, security and wall lighting
Your outdoor space works hard all year round. It welcomes guests, guards your car, and quietly judges you every time you fumble for your keys because you swear you’ve definitely lost them this time…
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Client: ValueLights
Expert-angle piece built around a 90% rise in outdoor lighting searches
Searches for outdoor lighting have shot up 90% as the weather warms up, which means one thing. The nation has collectively looked out of the window, seen a drab and uninspiring patch of decking, and decided enough is enough.
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Client: ValueLights
Brand differentiation piece - finding a story in the details most retailers never mention
Here’s a question, when was the last time you looked at a light and thought, ‘Wow, that cable is gorgeous’? Never? Well, we’re here to change that.
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Client: eve sleep
Playful skincare-meets-sleep piece written to eve’s lowercase, irreverent brand voice
Ghost-written - published under the byline of Denise Morgan.
Many of us are flippin’ fastidious about removing every lick of pouty paint from our fabulous faces before bed. But get ready to clutch those pearls, because some people actually go to bed - With. Their. Makeup. On.
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Client: Bensons for Beds
Search-led explainer that opens with the history of the headboard rather than the product
Ghost-written - published under the byline of Pam Johnson.
The headboard, or bed header as it is sometimes referred to, has been in existence for quite some time and is in no way a modern invention. Recorded uses date all the way back to Ancient Egypt, with depictions of beds seen within hieroglyphics and on discovered artefacts.
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Client: Bensons for Beds
Lifestyle piece on a delicate subject - warm and funny without being preachy
Ghost-written - published under the byline of Pam Johnson.
Some of us love sleeping with our partner. We can’t wait to cosy up, big spoon and little spoon, in one limited space. But for many people, sharing sleeping space with another person can be nothing short of a minefield.
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Client: Bensons for Beds
Comparison piece framed as a debate, with cited sources throughout
Ghost-written - published under the byline of Sarah Harris.
Made to mould to your body shape and to give the bedtime support you crave, it’s clear to see why memory foam mattresses are so popular.
But what if you could simply throw a memory foam mattress topper on top of your current mattress and enjoy the same benefits? “What if” indeed… And if not – why not?
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I'm open to new copywriting roles, freelance briefs, and fun little projects. The quickest way to reach me is to drop me an email.